Verizon Wireless
Creative Director Rachel Katzen
Art Director James Vigliano
Copywriter Jane Adamo
PROJECT > Transition Bell Atlantic Mobile into Verizon Wireless
When BellAtlantic Mobile wanted to consolidate with Voicestream and GTE they kept the business with us (at Bozell Worldwide). The result: now the largest carrier in the US. The small four-person team I was on was responsible for their complete store standards and their nationwide launch.
Our team's branding of the Bell Atlantic Mobile store prior to the transition to Verizon Wireless.
